Tuesday, 18 June 2019

Fashion Through Social Media Marketing : It’s Impact in Today’s Generation


Sourcing the Best Products for Your Business


One of the most exciting phases when starting a new fashion label is on sourcing fabric for your collections. This is the time when designers lay their names and reputations on the line. A good-quality material equates to beautiful finished creations that last for many uses. Poorly-chosen fabrics can otherwise destroy a designer’s image in the industry.
Most designers, while equipped with an exceptional original concept, would sometimes find it hard to source for materials that could eventually translate the sketch into a beautiful creation. This is why knowing what to do and where to go is a game-changer.
As a designer, you have a multitude of options to choose from; textile and fashion exhibitions being one of them. Textile fairs happen all over the world; a convergence of the world’s best producers and sellers of different fabrics, textile fairs are usually birthplaces of every fashion designer’s greatest inspiration. India, for instance, has just some of the best textile fairs the world has ever seen. Fairs such as theIndia International Garment Fair that happens twice a year draws a huge amount of attention from both sellers and designers.
While most fairs display a wide array of materials, some can also be more focused on a specific fabric. The India International Silk Fair this coming July, for example, is popular amongst silk enthusiasts from all over – from Europe to the Middle East, to all parts of Asia – the world is always well-represented in these events. Having this kind of fair allows designers to focus on a specific textile and not be overwhelmed with having to check hundreds of different kinds in one day.
Another way by which designers get their materials is through direct contacts. While this option may have its pros, most designers need to have a stable relationship with the supplier for this to work. A personal relationship with the supplier can put designers on the favorable side in terms of the quality of the fabrics.
Designers should understand the diversity in suppliers. Some suppliers can keep the textiles and have it ready as soon as you need it while some would order as soon as designers need them. There are also suppliers, called jobbers, that traditionally hoard fabrics and sell these to designers. The downside of this, though, is that most of these hoarded materials have already been discontinued by the manufacturers. This means designers can no longer have the same type of material once these have been used up.
Add to these is the fact that suppliers can also add up exorbitant fees as compared to that of the manufacturer which can amplify a designer’s production cost.
Which makes it more advantageous for designers to employ service providers when it comes to their fabric sourcing needs. Companies like Fabusse knows exactly how and where to procure materials designers need. Aside from the “how” and the “where”, Fabusse also ensures continuity of supply of materials that avoid stoppage of production unless otherwise advised. Once designers sort out the supply of materials, they can always concentrate on creativity to celebrate haute couture and lifestyle with their specific customers, leaving the procurement concerns to be resolved by Fabusse.

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