India: Textile goldmine of the world, will discover

There is nothing in the world that can be compared to India’s natural resources. These natural resources have always been elemental in the country’s unrivalled quality of its textiles. Because of its many geographical regions and varied climates, the country enjoys a wide variety of fibers and natural dyes that are being used by cultivators, printers, dyers, weavers, and embroiders all over the country.

In the many centuries that India’s textile has thrived, its many sub-regions have also developed their own specialties in the world of textile. There is the silk of Assam, the cotton of Bengal, or the red dyes of the southeast part of India.

And speaking of dyeing, India is known for its natural dyes, specifically those for blue and red. With its natural resources abound, Indiahave been using mordant as a fixing agent since about 2500 BC. This technique has been mastered over the centuries which resulted in the country’s bright and long-lasting dyes.

Aside from the dyes, the country has also been the main supplier of the world when it comes to these two raw materials – cotton and silk. India has a wide array of resources for silk, from silkworms of the wild to the semi-domesticated ones that are quite different from cultivated mulberry worms. Their varieties of animals that can be sources for cotton fibre – from goat hair to sheep’s wool to yak – have given the country the big advantage when it comes to these fibers. Using these threads provide for an extra glitter and richness to the cloth; a feat that cannot be rivalled by cotton and silk from other destinations.

And finally, the country is known for its colorful prints. While we have all associated the country with wooden blocks for printing, these are mainly those that can be found in the north and the west. While printing may only be found in the north and the west, the southern parthave been known for the hand-drawn kalamkari (also pen work), which is more intricate and requires more time, skill, and effort.

India is a country of diverse cultures. The country in itself enjoys multiple dialects and languages. It basks on different flavors. Its stories are exceptional; its people lovely, its textile uniquely classy. This, and more, is reason why fashion icons like Fabusse require nothing but the extraordinary, nothing but the highest quality when it comes to textiles.

Read our another Blog Post : Fashion in politics — Diplomatic yet dapper | Fashion Business Services

Succeeding in the Fashion Business – A Quick Guide for Newbies

There is never a shortage of creative talents worldwide. Try scouring fashion schools and creativity still abounds – some raw, some ready for the world of fashion.And while there is a huge amount of talent just waiting to be tapped, some of these designers have an excessive bulk of hunger for whom waiting is never an option; translating this hunger to designs, business opportunities, and profit. So how does one exactly succeed in the fashion business? How do you start a business and penetrate different markets to as far as Europe, India, and the Middle East?

Read on and be guided.

1- Business is Business

For a successful brand to be built, one must, at all times, behave like a business. Doing so would give you, the label owner, a feel and understanding of the business – how it works, its quirks, whims, and fancies. Knowing your business fully well gives you the ability to accurately draw your business plans – be it short-term or long-term. As soon as you have everything built and made stable, create long, strong, and lasting relationships – be it with your suppliers, manufacturers, or even your buyers. Doing so would give you a larger picture of the fashion business, where it stands, giving you a strong sense of direction as to which your business is likely headed.

2- Start Small

In the fashion business, you do not necessarily have to have the full collection right out of thin air. Start with a small product line then tinker your way from there and build a collection with the same feel, the same theme, the same flavor. One must understand that large collections always start from something small. Fashion services need not be complex at the very beginning. You grow out of a simple molecule, expanding along the way.

It is also crucial that your collection is priced just right. Recognize your market and work on how much your market is willing to pay. From there, you can calculate everything from manufacturing to the how much fabric is needed to the amount of profit, if there is.

3- Celebrate Individuality

In order for a business to survive in the fashion industry, one must strive for consistency and be loyal to one’s style and individuality. You are what you are and your designs reflect it. Once you have already identified your brand’s uniqueness, get your marketing plan going and start working on attracting your target market. Fashion business consultants like Fabusse can help you with proper planning and smooth implementation to make your brand’s activity easier while securing new business for you.

This allows you survival in the fierce competition the fashion industry provides.

4- Overcome Production Challenges

You are new in the business and unless you already have an experience in the realities of production, expect to find a few bumps along the way. You may want to immerse yourself into the expertise provided for by Fabusse to toughen up your brand. Understand that a brand would always need to secure new business; and Fabusse is expert in business development that could equate to growth and expansion of your fashion services.

5- Learn the Drill

You are managing a business. And while the business that you have is immersed into the fashion industry, that does not mean you no longer have a need to learn the basics. Running a business would more likely have you dive into the world of taxation, financing, cash flows, and accounting among others. Believe me when I say it is never always about glamour, dresses, and high heels!

Learn the drill. Equip yourself with, at least, the basics. You’ll survive.

Original content taken from this site : https://www.fabusse.com/succeeding-in-the-fashion-business/

Fashion in politics – Diplomatic yet dapper

“Fashion” is most of the time a word associated with runways, designers, and glamorous celebrities. But when you say the word fashion, where does politics mix in? The both may, at first glance, look like opposites but if you look closely, there is a certain high level of fashion even in the world of politics.

Dig deeper and you will find that every piece of garment have been meticulously thought of, each clothing considered. Politicians have a much more emphasis on perception management than any of us know.

Jackie Kennedy, for example. She was perhaps one of the most beautiful faces to ever grace the White House; and at 31, she definitely made her statement with her fashion choices. When you think of pillbox hats, white gloves, pearls, it is always Jackie Kennedy that comes to mind.

More than her showcase of glamour, she influenced women of those times to favor sleeker creations. Out with the prim dresses and overly styled hairdos that were so popular in the 50s. In with the Jackie Kennedy contemporary designs.

And what about Michelle Obama? Entering the White House, she brought along with her a fashion trend that’s just not exclusive to the rich and powerful but to the masses. Who can ever forget what she said about clothes purchased online? It was not just that the clothes looked good on her; it was because her fashion sort sends a message to women everywhere that “hey, you, too can sport this dress as best as I do!” And what better time to make the statement than at the time when finances of most Americans were dim.

The world of politics may be thought of as a world of promises, cunning friends, dog-eat-dog culture but little did we know fashion has a say on how we perceive these politicians. Not only is it about perception but politicians also tend to sometimes wear clothes that send an image.

A very good example of this is Hillary Clinton who wore her signature pantsuit, in white, during the inauguration of President Trump. As we all know, white is the color of the suffragettes – a color of purity. It is also to protect them from their opponent’s claims of immortality(Vanity Fair).

And with all the meetings and projects and interviews in tow, how do these politicians even have the time to think about what to wear? Well, I speak for most (but not all) but these politicians always have a stylist and fashion guru in their employ. Fashion experts like Fabusse always benefit to have their recommendations catch a politician’s attention. Because at the end of the day, it is a fashion expert’s opportunity to showcase what he or she can really do.

So, the next time you see a political figure descend the stairs of the city hall, look closely. Because somewhere behind those skirts or pearls or whatever your local (or national) politician is wearing, is a statement.

Original content taken from this site: https://www.fabusse.com/fashion-in-politics-diplomatic-yet-dapper/

Fashion Through Social Media Marketing : It’s Impact in Today’s Generation

Sourcing the Best Products for Your Business

One of the most exciting phases when starting a new fashion label is on sourcing fabric for your collections. This is the time when designers lay their names and reputations on the line. A good-quality material equates to beautiful finished creations that last for many uses. Poorly-chosen fabrics can otherwise destroy a designer’s image in the industry.

Most designers, while equipped with an exceptional original concept, would sometimes find it hard to source for materials that could eventually translate the sketch into a beautiful creation. This is why knowing what to do and where to go is a game-changer.

As a designer, you have a multitude of options to choose from; textile and fashion exhibitions being one of them. Textile fairs happen all over the world; a convergence of the world’s best producers and sellers of different fabrics, textile fairs are usually birthplaces of every fashion designer’s greatest inspiration. India, for instance, has just some of the best textile fairs the world has ever seen. Fairs such as theIndia International Garment Fair that happens twice a year draws a huge amount of attention from both sellers and designers.

While most fairs display a wide array of materials, some can also be more focused on a specific fabric. The India International Silk Fair this coming July, for example, is popular amongst silk enthusiasts from all over – from Europe to the Middle East, to all parts of Asia – the world is always well-represented in these events. Having this kind of fair allows designers to focus on a specific textile and not be overwhelmed with having to check hundreds of different kinds in one day.

Another way by which designers get their materials is through direct contacts. While this option may have its pros, most designers need to have a stable relationship with the supplier for this to work. A personal relationship with the supplier can put designers on the favorable side in terms of the quality of the fabrics.

Designers should understand the diversity in suppliers. Some suppliers can keep the textiles and have it ready as soon as you need it while some would order as soon as designers need them. There are also suppliers, called jobbers, that traditionally hoard fabrics and sell these to designers. The downside of this, though, is that most of these hoarded materials have already been discontinued by the manufacturers. This means designers can no longer have the same type of material once these have been used up.

Add to these is the fact that suppliers can also add up exorbitant fees as compared to that of the manufacturer which can amplify a designer’s production cost.

Which makes it more advantageous for designers to employ service providers when it comes to their fabric sourcing needs. Companies like Fabusse knows exactly how and where to procure materials designers need. Aside from the “how” and the “where”, Fabusse also ensures continuity of supply of materials that avoid stoppage of production unless otherwise advised. Once designers sort out the supply of materials, they can always concentrate on creativity to celebrate haute couture and lifestyle with their specific customers, leaving the procurement concerns to be resolved by Fabusse.

Original Conten taken from this site: https://www.fabusse.com/sourcing-the-best-products-for-your-business/

Fashion And Vlogging : The Pros and Cons

In recent years, the use of videos as means to send a message across have swiftly overtaken the use of words. This could particularly be because of easier access for users to devices that have the capacity to record videos.
The use of videos have also been preferred online. Blogging which was popular about a couple of years ago have slowly been overpowered by what we now know as vlogging. No need to state the obvious but the “v” in vlogging actually refers to “video”.

Vlogging have been getting its fair share of popularity that vloggers from all over have created their spaces in very specific niches – be it travel, electronics, food, or the most popular of all, fashion; the internet is full of them from makeup tutorials to girls telling you what to wear to what’s in and out in the industry.
Now, companies, brands, and individuals are all trying to consider vlogging. Is it worth the try? Here are the pros and cons of fashion through vlogging.

Pros:

•  Consumers all prefer seeing the design rather than reading about it. Vlogging your latest creations can easily lure your target market to purchase as compared to them just reading about your latest work.
•  Vlogging is relatively new and as it’s still in its infancy, giving it a go gives you an opportunity to stand out. This is for the reason that not all designers and brands have taken this direction yet. Getting into vlogging by this time would enable you to be one of the first to visually display your designs online.
•  Videos have more chances of getting shared than articles for the reason that it is more engaging and more exciting. Consumers would prefer seeing you or the model try out new designs rather than reading about it described online.
•  Videos can build trust. Most consumers would prefer seeing you and your designs than just reading about you. Seeing you builds your credibility faster than any other way.

Cons:

•  Vlogging can be time-consuming. The videos you see on Youtube are not made with just one run. These videos translate to numerous retakes and a huge amount of time spend on editing. Add to that is the time given to writing scripts and planning out the kind of content that you post.
• Vlogging may not be suitable for all subjects. While it works well for makeup tutorials and most fashion sub-niches, vlogging may not be suitable when targeting baby boomers. A market composed mostly of millennials would be a sure fit than the generation prior.
• Google may not fully give vlogging its absolute advantage. What it means is that SEO-wise, Google would not be able to understand what exactly is in the video and so if you intend to have your content ranked high up in the search results, you may want to consider getting a mix of blogging and vlogging in your content. Some would opt to have their title and description keyword-optimized but this option can only do so much.

On the other hand, designers may also choose to have optimization done by experts. Fabusse, in all its years of expertise, has better ways of getting your fashion brand noticed online. With more than two decades of experience, Fabusse can promote your brand through different socmed platforms like Facebook, Twitter, Instagram, and a lot more. This way, being on top of the search results will no longer be a concern, giving you enough time to work on your content, your designs, and just looking fab in front of the camera while staying on top of the game in terms of your social media presence.

Original Content taken from this site: https://www.fabusse.com/fashion-and-vlogging-the-pros-and-cons/

Succeeding in the Fashion Business – A Quick Guide for Newbies

There is never a shortage of creative talents worldwide. Try scouring fashion schools and creativity still abounds – some raw, some ready for the world of fashion.And while there is a huge amount of talent just waiting to be tapped, some of these designers have an excessive bulk of hunger for whom waiting is never an option; translating this hunger to designs, business opportunities, and profit. So how does one exactly succeed in the fashion business? How do you start a business and penetrate different markets to as far as Europe, India, and the Middle East?

Read on and be guided.

1- Business is Business

For a successful brand to be built, one must, at all times, behave like a business. Doing so would give you, the label owner, a feel and understanding of the business – how it works, its quirks, whims, and fancies. Knowing your business fully well gives you the ability to accurately draw your business plans – be it short-term or long-term. As soon as you have everything built and made stable, create long, strong, and lasting relationships – be it with your suppliers, manufacturers, or even your buyers. Doing so would give you a larger picture of the fashion business, where it stands, giving you a strong sense of direction as to which your business is likely headed.

2- Start Small

In the fashion business, you do not necessarily have to have the full collection right out of thin air. Start with a small product line then tinker your way from there and build a collection with the same feel, the same theme, the same flavor. One must understand that large collections always start from something small. Fashion services need not be complex at the very beginning. You grow out of a simple molecule, expanding along the way.

It is also crucial that your collection is priced just right. Recognize your market and work on how much your market is willing to pay. From there, you can calculate everything from manufacturing to the how much fabric is needed to the amount of profit, if there is.

3- Celebrate Individuality

In order for a business to survive in the fashion industry, one must strive for consistency and be loyal to one’s style and individuality. You are what you are and your designs reflect it. Once you have already identified your brand’s uniqueness, get your marketing plan going and start working on attracting your target market. Fashion business consultants like Fabusse can help you with proper planning and smooth implementation to make your brand’s activity easier while securing new business for you.

This allows you survival in the fierce competition the fashion industry provides.

4- Overcome Production Challenges

You are new in the business and unless you already have an experience in the realities of production, expect to find a few bumps along the way. You may want to immerse yourself into the expertise provided for by Fabusse to toughen up your brand. Understand that a brand would always need to secure new business; and Fabusse is expert in business development that could equate to growth and expansion of your fashion services.

5- Learn the Drill

You are managing a business. And while the business that you have is immersed into the fashion industry, that does not mean you no longer have a need to learn the basics. Running a business would more likely have you dive into the world of taxation, financing, cash flows, and accounting among others. Believe me when I say it is never always about glamour, dresses, and high heels!

Learn the drill. Equip yourself with, at least, the basics. You’ll survive.

Arab Fashion Business