Fashion Through Social Media Marketing | Arab Fashion Buyers

We all know how social media has been taking over all our lives. Admit it, at some point, our decisions, from food to travel destinations, to even clothes that we have to wear have somehow been influenced by what we see online.

In decades past, the latest fashion trends are only made accessible through magazines and shows that are very much exclusive to potential clients. Over the years, the decision as to who has access to these latest fashion trends is determined by designers and fashion editors alone.

Now, with the growing popularity of social media marketing, consumers can easily get exposed to the kind of content that they choose. Though magazines and fashion shows are thriving as ever, the fashion world is now more flexible and interactive than before, making sure to create a connection between brands and their chosen target markets.

As a brand, social media marketing is not as easy as just creating a Facebook page that features your designs. There would be a lot of considerations to think of. Determining answers to these essential questions can be very detrimental in the success of your social media marketing – increasing web traffic, high conversions, and even elevating brand awareness. Arab Fashion Buyers

What is your target audience? What do you wish to achieve? What image do you wish to portray to your market? Do you need a third party to do your social media marketing for you?

While some companies employ a marketing staff to do all these, most designers resort to getting third party service providers to market their brands for them. Fabusse, for instance, has more than two decades of expertise in the fashion marketing industry that can promote your brand through different platforms of social media – from Facebook, Twitter, Instagram, Linkedin, and even Pinterest. Entrusting your brand through Fabusse guarantees that its expertise in online marketing and brand building can bring your name to the limelight, catapulting your brand to the top of the fashion realm.

Read our another blog post : Fashion in politics – Diplomatic yet dapper

The evolution of evening dresses

In part 1 of the evolution of evening dresses, we discussed how ball gowns transformed from the full princess-looking skirts of the 1950s to the sequined, and bold designs of the 1980s. Not only evening dresses are made and worn to make women look and feel beautiful, it was also made and worn to send out a message – a message of assertion of power and place of women in the society.

In the world of fashion, it always seems like the newest trend is a complete opposite of the trend that just died down. The same is true for the decade of the 1990s. If the 1980s saw full-sequined gowns complete with all the beadworks and even fake flowers, the 1990s attests that simplicity is simply the key. Dresses of simple cuts in pale and pretty hues were gaining popularity. Gwyneth Paltrow, 1999 Oscars? She wore this seemingly simple pink gown during the awards ceremonies and it was just a shoo in of the era. Who can ever forget that?

The 1990s were also years of formal slip dresses with them being made from light and flowing fabrics. And oh! Before I forget, it was the decade of the spaghetti strap gowns.

That was the end of the century and in comes the new millenium where we see the re-emergence of the tight-fitting waistlines and full skirts. The straps also seem to have lost its popularity at the turn of the century. In exchange, the fishtails reappeared from its deep slumber in the ‘80s and resurfaced as the new trend of the 2000s.

But if there’s one thing I have noticed from the evening dresses of the 2000s, it’s always that these gowns looked hard to breathe in. Seriously!  Haute Couture Website

Luckily, a lot of experimentation happened in the following decade. From 2010 onwards, we said goodbye to the strapless, fishtail dresses of the 2000s and said hello to unusual sleeves and less boring necklines. It is also the decade of the slits. It seems like out of 10 evening gowns of the 2010s, nine of them have a slash in the skirt, the slash of which can be a foot long to a slit reaching up to the hips. Sometimes it works, sometimes it doesn’t but what does it matter? You can always say it’s what’s in now.

Influential fashion experts like Fabusse are having the times of their lives, what with creativity and fashion experiments being the trend nowadays; anything can just be possible. And with the decade almost nearing its end, what does the next one have in store? Only time can provide us with the answer.

Fashion And Vlogging

In recent years, the use of videos as means to send a message across have swiftly overtaken the use of words. This could particularly be because of easier access for users to devices that have the capacity to record videos.

The use of videos have also been preferred online. Blogging which was popular about a couple of years ago have slowly been overpowered by what we now know as vlogging. No need to state the obvious but the “v” in vlogging actually refers to “video”.

Vlogging have been getting its fair share of popularity that vloggers from all over have created their spaces in very specific niches – be it travel, electronics, food, or the most popular of all, fashion; the internet is full of them from makeup tutorials to girls telling you what to wear to what’s in and out in the industry.

Now, companies, brands, and individuals are all trying to consider vlogging. Is it worth the try? Here are the pros and cons of fashion through vlogging.

Haute Couture Arab DesignersPros:

•  Consumers all prefer seeing the design rather than reading about it. Vlogging your latest creations can easily lure your target market to purchase as compared to them just reading about your latest work.
•  Vlogging is relatively new and as it’s still in its infancy, giving it a go gives you an opportunity to stand out. This is for the reason that not all designers and brands have taken this direction yet. Getting into vlogging by this time would enable you to be one of the first to visually display your designs online.
•  Videos have more chances of getting shared than articles for the reason that it is more engaging and more exciting. Consumers would prefer seeing you or the model try out new designs rather than reading about it described online.
•  Videos can build trust. Most consumers would prefer seeing you and your designs than just reading about you. Seeing you builds your credibility faster than any other way.

Cons:

•  Vlogging can be time-consuming. The videos you see on Youtube are not made with just one run. These videos translate to numerous retakes and a huge amount of time spend on editing. Add to that is the time given to writing scripts and planning out the kind of content that you post.
• Vlogging may not be suitable for all subjects. While it works well for makeup tutorials and most fashion sub-niches, vlogging may not be suitable when targeting baby boomers. A market composed mostly of millennials would be a sure fit than the generation prior.
• Google may not fully give vlogging its absolute advantage. What it means is that SEO-wise, Google would not be able to understand what exactly is in the video and so if you intend to have your content ranked high up in the search results, you may want to consider getting a mix of blogging and vlogging in your content. Some would opt to have their title and description keyword-optimized but this option can only do so much.

On the other hand, designers may also choose to have optimization done by experts. Fabusse, in all its years of expertise, has better ways of getting your fashion brand noticed online. With more than two decades of experience, Fabusse can promote your brand through different socmed platforms like Facebook, Twitter, Instagram, and a lot more. This way, being on top of the search results will no longer be a concern, giving you enough time to work on your content, your designs, and just looking fab in front of the camera while staying on top of the game in terms of your social media presence. Haute Couture Arab Designers

WHY WEB TRAFFIC IS IMPORTANT ?

Web world is pretty diverse and there are trillions of different products, services, information and brands. You need the crowd that is exclusive for your business.
But you need to decide whether you want-

100 visitors with 10-25% conversion rate, or gathering 1000 visitors with just 1% conversion rate?

There are different ways to attract traffic to your website so that you can build a list of potential buyers and contact them in the future.  In some cases you may need footfall and conversion both. More footfall sometime creates brand awareness and you can build your future buyers. On the other hand targeted traffic has higher chances of conversion.

There are many ways you can get more  All you need is to trust an expert to do this for you.

Are you ready to do that? Are you ready for more business prospect? Are you ready to establish your footprint for longer period of time in the web world? Designers Fashion Campaign

Ask Fabusse.

How to improve designers fashion campaign for Arab fashion buyers

Fashion marketing has become the part and parcel of fashion industry. Fashion marketing is the management of promotions to sell fashion companies and products as well as advertising campaigns. While thinking about people thinks about the fashion creation, there is so much that needs to organize in order for the newest creations.

Why is fashion marketing necessary?

Fashion marketing as well as management is the practice of promoting brands and fashion products to potential clients. One has to search the priorities of variety of audiences and get versatile ways to show products in a way that motivates enough to motivate customers to purchase.

Fashion marketing carries many hats. Market research and media planning, as well as product display, creative, and photography all comes in the criteria of fashion marketing. They also work on designers fashion campaign; there are other key considerations while making it:

• Brand Management and Development:

Fashion marketers are motivated with designing the story behind the company so that customers can correlate personally. One can see them wearing the copy, logos, designs, and imagery all need to come on one page with the pictures and lifestyle. A fashion company must represent a personal inter-connection with customers.

• Market Research:

Awareness of who will be selling to is an important step in any variety of promoting. A fashion marketer has the potential to use qualitative and quantitative research into fashion trends and the behaviors of the people. The purchasers can purchase fashion items. Market research is demonstrated and employed to some vital decisions about business activities and fashion design.

• Distribution & Pricing:

Pricing and division decisions are also a part of fashion marketing. It includes analysis as well as research of how products are in retail market as well as online division of channels. The fashion marketers also determine where and at what charges fashion products should be in the market. Their goal must be of maximizing benefits.

• Development with the management of fashion campaigns:

Fashion marketers employ their creativity alongside the research of the market. This will create compelling advertisements or promotions that motivate with their target customers. They also adjust media planning to check the scheduled distribution of promotions. It may include advertisements in magazines and newspapers, in digital agencies like social media.

Arab fashion industry stands one of the most flourishing markets and gives a place for fashion retailers. The promising market shows the drastic changes in the world. The global fashion trends will be applied an adjustable prospect but it is necessary to have consistently in advertising implications.

The arab Fashion Buyers are witnessing an excessive use of newest style of clothes. Women and younger generations have become inclined towards unhackneyed global fashion brand conscious people. They know the brand identity and personality of the purchasers. The brand images express the perception of an advertising company both in the mind of the competitors and consumers.

The brand personality and the appealing nature come in the behavior of the customer. 
So, the brand comes with the consumer level.

Read our Another Blog Post : Driving Arab Fashion for Women to a New Level